The startup idea validation guide
Work through customer pain, demand, competition, timing, monetization, and the assumptions you must test before building.
Validate an idea →Go from idea to evidence
Focused, practical playbooks for researching markets, validating startup concepts, and making better early-stage decisions.
Market research for founders
Build a useful view of a market without buying an expensive analyst report.
Start research →Competitor analysis
Understand alternatives, positioning, pricing, strengths, and market gaps.
Compare markets →Finding startup opportunities
Move beyond random brainstorming using demand, timing, and founder fit.
Explore ideas →Choosing a business model
Compare subscriptions, usage pricing, marketplaces, services, and hybrids.
Study startups →